Dude, this Japanese packaging re-do for Gatorade is so much better than those fat, squat things we have in the US! I guess the argument goes that Americans need to drink a lot more electrolytes or whatever than the little Japanese who take sips out of these skinny PET bottles. But come on, we deserve some visually pleasing design too! The Gatorade bolt on the black background is so simple and yet it totally pops on the shelf. Beverage-maker Suntory distributes Gatorade in Japan so I suppose it’s just a completely different sensibility from what’s marketed here.
And while we’re on the topic of Suntory, can I just pose the question for the ten billionth time why we don’t have crystal-cut design capabilities for PET bottle packaging like they’ve had in Asia for like, oh, I dunno, 5 years now? I’ve asked many package designers about this and the answer always has to do with the cost of changing factory production molds and the scale of distribution in the US, blah blah. All important considerations, I agree, but it just blows my mind how slow we are to innovate beverage packaging for mass brands in this country. You get superficial changes and the odd tweaks here and there, but in general the pace of innovation is incredibly slow. Like think about the cans and bottles of soda you drank as a kid and ask yourself if they’ve really changed in any substantial way. Yeah, didn’t think so.
The pig-related phrases are endless — go “hog wild” this Sunday at Pier 60 in NYC as Cochon 555 returns for a second season of porcine madness. 5 chefs will be “going whole hog” as they transform every last bit of 5 heritage pigs from local farms into delicious little porcine masterpieces paired with 5 select wines. The nation-wide tour is meant to raise awareness around sustainable local agriculture and promote diverse heritage and heirloom pig breeds. For pork-lovers, it’s a unique opportunity to learn more about pig breeds and the butchering process while pigging out on basically every part of this heavenly creature. May sound cruel, but it’s meant to increase appreciation for everything the pig offers and make you think twice about where the meat you put in your mouth is coming from. It’s all about feeling more connected to your food! Oink.
Ugh, it’s an absolute blogging disgrace how infrequently I’ve been posting. What can I say, the responsibilities of meatspace are just too great these days! So instead of trying to make excuses (like hello, I just moved) and come up with something clever to post, let me direct your attention to someone else’s blog. My friend John has recently embarked on an excellent adventure. In his own words:
For reasons that are still beyond me, I’ve decided to quit my steady job in the worst economic climate I’ve seen in my lifetime, pull up stakes, and write for four months. Five hours a day, seven days a week, a hundred and twenty days. A major change of lifestyle; call it a sharp right turn.
So John is off in Mexico at the moment, borrowing a friend’s flat and writing a book. Oh, and eating tacos and blogging about it too. To make a lame metaphorical connection to the tree falling in the woods: in this day and age, if a man goes off to write for 4 months without blogging about it, can we say it really happened?
He’ll be posting some of his writing soon so I encourage you to bookmark it and follow his progress! He’s off to Cape Cod after this (part of his couchsurfing grand tour) so I have to say, the life of a writer ain’t all that bad.