British street artist-turned-global-brand Banksy struck publicity gold again this week with the limited pre-release screening of his super-hyped film, ‘Exit Through the Gift Shop‘, in a cold, dank pop-up cinema hidden in a tunnel underneath Waterloo train station. Called The Lambeth Palace, the temporary 150-seat theater is screening the film for 10 days prior to its nationwide release on March 5. Needless to say, tickets sold out instantly and are now being scalped online for upwards of £200.
It’s truly brilliant (and ironic) how marketing-savvy Banksy is. Despite never having abandoned his anti-corporate, f*ck-the-man message in his art, and never having actually sold out to the powers that be, the man simply cannot avoid having everything he touches turn into solid unobtanium. Just when you think, “Oh my god, that fratboy has a Banksy poster on his wall,” the artist does something absolutely genius like quietly open an animatronic petstore in the village as he did in late 2008, making you smack your forehead and repent for ever having considered thinking he was passé. The Lambeth Palace is yet another one of these surprising moments of Banksy brilliance that make him nothing short of an inspiration.