It’s not often that I find myself mesmerized by a brand website but then again MUJI is not like any other brand. Check out their Play MUJI site here and tell me you don’t find it intoxicating! What an unbelievably beautiful way to showcase a ton of products without boring or overwhelming the viewer. I love the way they use movement in each of the frames but in deliberate timing that leaves some frames still so as not to bombard you with too much stimuli at once. It’s also clever how you can change the music if a particular tune is driving you crazy while you scroll through and lust after all the genius products displayed. Given that MUJI is all about great design that combines simplicity with high functionality, it’s perfect that they’ve figured out a way to showcase those qualities so seamlessly in this site. I know there are a bunch of MUJI stores in NYC now, but I am still counting down the days until my next trip to Japan because there really is no comparison to their flagship store in Yurakucho. They sell everything from MUJI food, plants, eyeglasses and bikes to entire houses. If there ever was a reason to visit Tokyo, the MUJI flagship store would be it. Seriously.
And while we’re on the topic of well-designed brand websites, check out Uniqlo’s Uniqlock if you want to find out what time it is anywhere in the world while watching random Asian women dancing. Right now they happen to be dancing in Paris but they switch it up from time to time.