From AOL to Aol.

AOL released previews of their new brand identity developed by brand and innovation consultancy, Wolff Olins.  The new look features clean, simple white type that now uses lower case lettering instead of all-caps and adds a firm little period at the end.  The white typeface-only logo is meant to be combined with an array of different backgrounds in lieu of a static icon to emphasize the company’s dynamism and its future as a platform for creative content.  The word on the street is they’re getting ready to shed about a third of its workforce so by the time “Aol.” officially gets spun out of Time-Warner on December 10, who knows what this brand formerly known as America On-Line will actually be about?!  All I know is I certainly will not miss those ugly triangles.

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About suite2046

Trend Analysis & Applied Futurism. London / NY / Tokyo.

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