Check out this interactive on The Consumer Decision Journey to get a glimpse of McKinsey’s latest findings in Sales & Marketing. You can’t read the entire article unless you’re a premium subscriber, but the interactive gives you the gist. All of this should be pretty intuitive for most marketers working with consumer insights, but it’s always nice to see it illustrated and backed up with data because it gives you the tools to better articulate what you’re seeing. All that research and asking around you do before you make a purchase? Well here’s a name for it. OK, so it’s kinda lame and not worth the Prufrockian reference, but it is what it is!