Platform for Diversity

one_and_otherRegistration opens up today for UK residents who want to participate in One & Other, a fantastic art project conceived by Antony Gormley, the celebrated sculptor of The Angel of the North. Starting July 6 Gormley will have randomly selected people from all over the UK be part of a living monument by standing on top of the empty Fourth Plinth in Trafalgar Square. Every hour, 24 hours a day, for 100 days, different people will get up on the Plinth to form a representation of the modern-day UK.  The Fourth Plinth in the northwest corner of Trafalgar Square remained empty from 1841-1999, but is now used as a site for temporary public arts exhibitions.  The idea is that instead of the usual kings and military generals we see atop a marble slab, this time we’ll see regular folks of all different shapes and sizes just being themselves.  According to Gormley, the people selected to go up on the plinth are free to do whatever they want as long as it’s legal.  Talk about a huge platform for self-promotion!  I wonder if we’re going to witness the birth of another Susan Boyle?  It’ll be interesting to see what kind of characters pop up on the plinth.  And speaking of characters, the TV network USA has been heavily advertising their Character Project on the NYC subways.  It is apparently part of their ongoing artistic initiative to “celebrate America’s characters–the interesting, dazzling, distinctive people, from all walks of life, who make this country extraordinary.”  They hired 11 photographers to take pictures of interesting characters across America who represent the country’s diversity.  Not surprisingly, it was also turned into a book.  It’s all part of their “Characters Welcome” brand message.  I guess celebrating diversity is all the rage!

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About suite2046

Trend Analysis & Applied Futurism. London / NY / Tokyo.

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